By Matt Bartow, Chief Technology Officer
When I have the opportunity to talk to prospective employees, when I speak with product managers, when I think about our customers, when I’m confronted with really challenging problems, and at many other times in the course of regular business, I find myself coming back to why Insitu exists – to pioneer and innovate in all that we do so that we positively impact people’s lives and change the course of history. There is both a really inspiring and a potentially intimidating challenge within this statement. How do we operationalize this message and enable intelligent and creative people across the enterprise to live to our purpose, or as we call it, our “Why”? It isn’t easy! We exist in a hyper-competitive industry and have customers who rely on our products and services every day for operations that are often life-critical. We operate in some of the harshest environments and we have to abide by a global set of governmental and regulatory conditions that are rapidly evolving.
We do what we do as an enterprise by ensuring we have a culture that encourages and respects fresh and fearless ideas. We recognize and enable people who are tremendously passionate about what we do and we have to accept that change is the only certainty – what was good enough yesterday may not be okay tomorrow. To be effective in this environment, I emphasize three foundational ideas:
A big aperture for a diversity of ideas, methodologies and approaches to do business and a narrow focus on executing those solutions that are most impactful for our customer are what will enable us to continue shaping the future of unmanned aviation and information delivery. The amazing people at Insitu and their ideas are what motivate me to get better at what I do every day and they are who our customers rely on. We are all responsible for curating the culture of innovation that is the fabric of our community – it is an awesome responsibility for each one of us and is foundational to maintaining the environment in which I know every new teammate will thrive in every day.