By Suzanne McNamara, VP of Business Development
Applications for drones are widespread and expanding quickly in all vertical markets – from taking birds-eye imagery of real estate, to capturing breathtaking footage of the natural world, drone operators are getting increasingly creative with ways to apply this technology to the business world. At Insitu, we’re using drones to live out our “Why” statement: to pioneer and innovate in all that we do so we positively impact people’s lives and change the course of history.
It’s a bold statement – we know that. You might be wondering how we can feasibly make such a statement, and furthermore, how we can achieve it through the use of drones and software. While many companies focus on selling the drones themselves, we prefer to sell something much more powerful and customized in value – not just a drone, but the solution that a drone can help provide. We know that each customer is unique and that their problems should be treated as such, but the Unmanned Aerial Vehicle (UAV) alone serves as just one tool within a much larger toolbox. When strategically combined to solve a specific business problem, these tools are capable of providing invaluable information, which will ultimately lead to new solutions.
How does this all translate into our “Why” statement? I’ll break it down into three key parts for you, referencing a recent story along the way.
Earlier this month, several of our team members traveled to Spain – very near the location where Christopher Columbus and his team set off on their initial voyage to the New World. Our purpose for this trip was to participate in a demonstration that was organized by the European Maritime Safety Agency (EMSA). The Insitu team demonstrated the value that our technology provides to commercial and civil markets through specific tests and simulations of real-life challenges. I’ll dive more into these specific use cases in a minute, but I first want to highlight an important concept that this event embodied: Solutions provided by Unmanned Aerial Systems (UAS) are not only becoming increasingly sought after, but also more feasible as airspace regulations shift and emerge around the world.
The historic symbolism rooted in the location of the event combined with the excitement of the audience as they witnessed new solutions made possible by our technology, resonated deeply with our team and made the EMSA demonstration a pivotal moment as we pioneer a new chapter for the unmanned industry. Continuing to be a leader in UAS services and solutions is not only a business goal for Insitu, but is also deeply rooted in our company culture.
In 2003, with the onset of the war in Iraq, our team began providing UAS services to the military. Our defense program has since expanded significantly and as we approach reaching 1 million operational flight hours, we continue to support the warfighter. We have seen and felt the positive impact that our technology has on people’s lives and we have been humbled after hearing stories of families who were reunited because of our team’s dedication and performance.
As we delve further into the commercial and civil markets, we continue to discover what it means to positively impact people’s lives. During the EMSA demonstration this month, one of the test scenarios included locating a life raft in the water using our ScanEagle UAS, and determining if a person was in the raft. In a separate mission, we were tasked with identifying vessels in the water that contained a crew throwing cargo overboard. While these were simply test scenarios, our team performed with the same passion and professionalism as though it were a real-life situation and as a result successfully achieved exemplary results in each simulation.
When we are asked to conduct a mission, even in a simulated environment, our team’s performance does not falter. Perhaps this is because they do not view these events as simulations. We know from firsthand experience that the need for solutions is real. Whether the mission is to support boots on the ground, interdict drug traffickers, or increase safety in the oil and gas industry, our team’s performance is driven by a genuine dedication to our customer and to changing the course of history.
Ultimately, Insitu’s culture consistently drives us to live out our “Why” and in that fashion, the recent EMSA demonstration showcased much more than just our products and services – more than just the drone. Our team demonstrated how real time data can be utilized to improve decision-making and achieve new solutions – in other words, how pioneering and innovation can positively impact people’s lives and change the course of history.